Some high-profile companies have used collaborative communication (also called nonviolent communication). Microsoft is one of these companies. CEO Satya Nadella includes Dr. Marshall Rosenberg's book, Nonviolent Communication: A Language of Life as basic reading for the company leadership. Letty Cherry, who is head of global employee, leader & culture communications at Microsoft has some advice to business leaders unsure of how to activate their workforce: "'Check your bias at the door.' Empathy, vulnerability, and promoting two-way dialogue are all critical to removing barriers so you can develop both your talent and your brand."